Entrepreneur · Brand Builder · Saint George, Utah

Saul
Andrus

I build brands people actually remember. Apparel. Strategy. Identity. Systems. Six ventures built from the ground up — and the frameworks to help you do the same.

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What I've Built

The Ventures

Six brands across apparel, creative services, lifestyle, and education — each one built to solve a real problem.

SAUL ANDRUS
Saul Andrus
Entrepreneur and brand builder with six active ventures spanning apparel production, creative strategy, streetwear, outdoor lifestyle, and business education.
GONE CUSTOM
Gone Custom
My apparel production company. I help brands go from concept to finished product — custom drops, branded packaging, and production strategy. Not a print shop. A real production partner.
gonecustom.com → @gone.custom → brand page →
STARUS & CO.
Starus & Co.
My brand and digital agency. Strategy, identity, websites, and content — the full build for businesses that need more than a logo. This is where I take brands from idea to execution.
starusandco.com → @starusandco → brand page →
GELOS LTD.
Gelos Limited Co.
My original brand. One-of-one handcrafted pieces — hand-dyed, hand-stitched, fully intentional. Every garment is built from scratch. No two are the same.
@we.are.gelos → brand page →
BASEBORN IND.
Baseborn Industries
My creative streetwear brand built around an original mascot. Culturally sharp, limited drops — designed for people who move with the culture, not behind it.
basebornindustries.com → @baseborn.ind → brand page →
ROAM HAVEN
Roam Haven
My outdoor lifestyle brand. High-end nature-inspired home décor — live edge wood, rock wall art, and sculptural pieces for spaces that feel like somewhere worth being.
roamhaven.org → @roamhaven → brand page →
RESTWELL
Restwell
Professional mattress cleaning for hotels, vacation rentals, and homes across Saint George, Utah. Clean space, better sleep, done right.
restwellmattresscleaning.com → @restwell.mattresscleaning → brand page →
Digital Products & Education
Built From Real Experience

Digital Products

Everything I know about building, positioning, and scaling — packaged into tools you can actually use.

Saul Andrus
The Modern Business Playbook
The tools, platforms, and strategies actually working right now — built from running six businesses, not theory. A no-fluff guide to building a modern business from where you are.
$47 Digital · $97 with Monthly Call Access
Get the Playbook →
Starus Academy
Brand Builder's System
The complete brand-building framework used inside Starus & Co. Identity, strategy, AI prompts, and the system behind how I build brands that actually convert — for founders ready to do it right.
$197 Digital · $497 Leather Edition
Get the System →
Leather Edition buyers: submit your shipping address here.
Starus Academy · Limited
Academy Cohort
Direct access. Live sessions. Real feedback on your brand from someone actively building. Application required — built for founders serious about execution, not just learning.
$1,997 · Launch Price $1,497
Apply Now →
Apparel & Brand Products
Wear the Work

The Brands

Three apparel and lifestyle brands — each one built with a different vision and a different audience in mind.

Gone Custom
Custom apparel production for brands that want to do it right. Drop strategy, branded packaging, real production — not just a print run.
gonecustom.com →
Gelos Limited Co.
One-of-one handcrafted garments. Hand-dyed, hand-stitched, limited by design. The brand that started everything — and the one I'm most proud of.
gelosltd.com →
Baseborn Industries
Creative streetwear built around an original mascot. Limited drops, culturally sharp — not for everyone, built for the right ones.
basebornindustries.com →
Roam Haven
Outdoor lifestyle home décor. Live edge wood, stone wall art, nature-inspired pieces for spaces that feel like somewhere worth being.
roamhaven.com →
Saul Andrus
Entrepreneur · Brand Builder · Saint George, Utah
Free Resource
The Operator's Field ManualFree · PDF Download
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Digital Products
The Modern Business Playbook$47 · Digital Guide
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Brand Builder's System · Starus Academy$197 · Complete Framework
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Academy Cohort · Apply Now$1,997 · Limited Seats
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Businesses & Services
Gone CustomApparel Production Partner
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Starus & Co.Brand & Digital Agency
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Restwell Mattress CleaningSaint George, Utah
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Apparel & Brands
Gelos Limited Co.One-of-One Handcrafted Pieces
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Baseborn IndustriesCreative Streetwear · Limited Drops
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Roam HavenOutdoor Lifestyle & Home Décor
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Venture Pages
Gone Custom — Brand Pagesaulandrus.com/gonecustom
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Starus & Co. — Brand Pagesaulandrus.com/starusandco
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Gelos Limited Co. — Brand Pagesaulandrus.com/gelos
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Baseborn Industries — Brand Pagesaulandrus.com/baseborn
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Roam Haven — Brand Pagesaulandrus.com/roamhaven
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Restwell — Brand Pagesaulandrus.com/restwell
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Follow
Instagram@realsaultimothy
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